FEMALE FOUNDED
Fanny & Alexander
Fanny & Alexander creates beautiful analogue toys that invite children to slow down, imagine and play. Meet the brand founded to offer a more thoughtful approach to childhood play.
OUR MAKERS
Independent makers, designers and artists, chosen with childhood in mind.
Made for Childhood
Thoughtfully Chosen
Heirloom Quality
FEMALE FOUNDED
Fanny & Alexander creates beautiful analogue toys that invite children to slow down, imagine and play. Meet the brand founded to offer a more thoughtful approach to childhood play.
Behind every piece is a person, a studio or a workshop with a story of its own — makers who care about how things are made, how they are used, and what they might come to mean in a child’s life.
We hope you find something here to become part of your family story — a piece to play with, live with and love now, with memories worth carrying forward.