Empowering Female Entrepreneurs: How Buying Women-Built Brands Builds a Fairer Economy
Blue Brontide is proud to support the Buy Women Built movement—a powerful initiative that mobilises consumers to champion female-founded businesses. By sharing their stories and highlighting the importance of buying from women-led brands, this movement paves the way for a stronger, fairer economy.
The UK has a significant gap in female entrepreneurship, with far fewer women starting businesses compared to countries like the USA, Canada, and the Netherlands. Bridging this gap could unlock immense economic potential, adding an estimated £200 billion to the economy (Rose Review). Yet today, only 1 in 3 UK entrepreneurs is female, and alarmingly, 80% of 11- to 18-year-olds can’t name a single female entrepreneur (Santander). When children hear the word "entrepreneur," they are four times more likely to picture a man than a woman (Santander).
The Buy Women Built movement is changing that narrative. By spotlighting women-led brands, it not only empowers consumers to make impactful choices but also inspires future female entrepreneurs to pursue their ambitions. Supporting women-built businesses helps close the gender entrepreneurship gap and creates a ripple effect for the next generation.
We encourage consumers to prioritise women-led brands, using their spending power to drive change. Every purchase from a women-built business is a vote for a more equitable economy. Through our campaign, we showcase remarkable women entrepreneurs, sharing their stories and celebrating their contributions. Together, we can unlock the incredible potential of women in business.
When you choose to buy women-built, you’re supporting today’s trailblazing brands and inspiring tomorrow’s innovators. Bigger dreams lead to a stronger, fairer future for us all.
As consumers, our everyday choices hold immense power. By shifting more of our purchases to women-built brands, we can reshape the economy and society, tapping into the transformative contributions of female entrepreneurs. Let’s commit to creating a future where female entrepreneurship thrives.
Together, we can rewrite the story. By backing women-led brands, we not only support the economy but also inspire a new generation to dream bigger and achieve more. Join us in building a stronger, fairer world—one purchase at a time.